TikTok filters are among the most popular features on the rapidly evolving social media platform. Capable of transforming the entire vibe of a video post in seconds, these eye-catching filters can easily take your content to the next level.
Spend enough time on TikTok, and you’ll notice all of the most famous Tiktokers are constantly experimenting with the latest filters and generating tons of engagement as a result. Whether you’re posting for your personal brand or to draw attention to your business, it makes sense to follow in the footsteps of the influencers by leveraging filters yourself.
So, which TikTok filters are going to drive the most attention to your brand, and how exactly do you start using them? Let’s find out.
What Are TikTok Filters?
Start any TikTok search for leading celebs, content, and influencers on the platform, and you’ll be bombarded with videos showing a variety of unique “effects.” These effects are TikTok filters, and they can do everything from changing the coloring in a video to reshaping someone’s face.
A filter on TikTok is similar to one on Snapchat or Instagram. The effect adds certain “pre-sets” to your video to transform the overall content. Some TikTok filters are subtle, adjusting the saturation, content, or other elements of your clip just enough to make it look more professional. Other filters are intended to be more eye-catching, like the Expressify filter.
Filters work to help capture the attention of your target audience and bring personality to your video. They can also be a fantastic way to demonstrate your involvement with some of the latest trends on TikTok. Filters like the “inverted” effect have even formed the basis of TikTok challenges.
8 Trending TikTok Filters to Increase Your Views
For the most part, the most valuable filters for your TikTok videos will be the ones which match your brand personality and aesthetic perfectly. However, it’s definitely worth paying attention to the latest trends. Trending filters on TikTok can often drive a lot of attention from new viewers.
Let’s take a look at some of the most popular TikTok filters:
#1 Bling Filter
The Bling Filter is actually an “Effect,” according to TikTok, but it’s still a trending feature worth checking out for many brands. Essentially, the filter adds sparkles to your content in a strategically-placed firm to make your content look as though it’s shining.
The Bling effect works well for items you want to give a glamorous glimmer to, like a new makeup collection, jewelry, or even certain pieces of homeware. You can also give the bling effect to your teeth when you’re flashing a big smile.
To use the Bling filter:
- Launch TikTok and hit “+” to create a new video
- Visit the “Effects” section
- Choose the Trending tab and scroll to Bling
- Hit the “+” button on the Bling icon to download it
- Go into the “Visuals” section in your app to add the Bling effect to your video
#2 Inverted Filter
The Inverted filter caused a lot of buzz when it first appeared on TikTok, by giving people a chance to flip their face to “mirror view.” The effect is simple, but it was enough to blow a lot of people away, as it offered a chance to see your face how other people are likely to see you.
Some people love using the Inverted filter because they think it makes their content look more authentic and real. Other TikTok users have complained about the filter, feeling the app’s depiction of their “true image” has harmed their self-esteem. To use the Inverted filter:
- Load the TikTok app
- Hit the + button to start your video
- Press “Effects”
- Tap on the effect with the two arrows in opposite directions
- Record your video
- Hit publish
#3 Face Zoom Filter
Fun and playful, the face zoom filter is particularly popular among creators using comedy posts. The Zoom feature can add a real sense of drama to your content, by focusing the camera as close to your face as possible. Another fun way to use this TikTok filter is when filming a group of people.
When there are multiple people in the shot, the effect chooses a single face at random to zoom in on, leading to pretty funny reactions from people who aren’t sure what to expect. To use the Face Zoom filter on TikTok:
- Open the TikTok app
- Hit the “+” button at the bottom middle of the screen
- Press the Effects button at the bottom-left
- Tap the “effect” with the icon of the face in the camera lens
- Record and publish your video
#4 Beauty Filter
Probably the most popular of all the TikTok filters available today, the Beauty filter appeals to anyone who likes the touch-up options they get on other social media apps like Instagram. This filter is designed to subtly give you more confidence in your videos, by evening out your skin tone, improving your coloring, and enhancing your appearance.
Though not everyone is a huge fan of the beauty filter, many feel happier posting their videos when they’ve got the filter applied. It’s easy to add the Beauty filter to your content, just:
- Launch the TikTok app
- Hit the + button to create a new video
- Tap “Beauty” on the right side of the screen
- Record and publish your content
#5 TikTok Filter
Another of the most popular filters on TikTok, the G6 effect is one of the many filters from the app defined by just a number and a letter. Though most people like using this filter to snap pictures of vibrant, fresh-looking food, the G6 filter can be ideal for all kinds of content.
The effect works by adding a layer of retro depth to your video, with a bright, high-contrast, and colorful appeal. This filter is also ideal for adding a bit of a warm glow to your content. You can add the 6G filter to your content in a few seconds, just:
- Open the TikTok app and hit the “+” button
- Press the “Filters” option on the right of the screen
- Tap the Food tab
- Scroll to G6 and press it
- Record and publish your video
#6 Green Screen Filter
The Green Screen is one of the most popular TikTok filters among regular content creators and influencers on the platform. Essentially, it works by cropping out your background and replacing it with a “virtual green screen” so you can essentially add any background you like.
Many creatives use this filter when they want to bring context to a video, showing a DM conversation they’re talking about, or a picture. You can talk over the screenshot of a customer review, or make it look like you’re standing in front of your office, the options are endless. To use the Green Screen filter:
- Load TikTok and hit the “+” icon to create a new video
- Choose “Green Screen”
- Browse the various Green Screen effects to find the one that suits you
- Apply your chosen effect to your video
- Record and publish
#7 Color Customizer Filter On TikTok
Otherwise known as the Color Picker on TikTok, the Color Customizer is an excellent option among the top TikTok filters for artistic creators. If you want to transform the feel of a dramatic or emotional video, it’s easy to do that by changing the saturation in different parts of your content.
The color customizer can allow you to change the color of your skin, clothes, hair, eyes, and even the surroundings in your videos. This effect is extremely popular for artsy posts set to music. You can also use the effect to draw attention to a specific part of a video. To use this filter:
- Launch the TikTok app
- Hit the “+” button to start a new video.
- In the “Effects” page, tap the icon with a blank face on a rainbow background
- Pick the color you want to apply to various parts of your video
- Adjust the color strength
- Save and publish
#8 Expressify Filter
One of the most popular viral effects to hit the TikTok scene, the Expressify effect is massive on the social media channel right now. In 2021, the filter became part of a challenge, designed to show how you “really feel.” The filter exaggerates your facial expressions, so it makes your smile really big or your frown huge, depending on how you’re feeling.
The filter is hilarious, and it’s a great way to make a more emotional connection with your target audience. You can use this filter to really add some humor to some of your more playful content. To use the Expressify filter:
- Load TikTok and hit the “+” button
- Select the “Discover” icon in the Effects bar (magnifying glass)
- Search for “Expressify”
- Tap on the “Expressify filter”
- Press record to create your video
- Upload as normal
Transform Your Content With TikTok Filters
A good set of TikTok filters can be an excellent way to transform your content strategy and make your TikTok campaigns more appealing. Filters help to add extra depth and personality to your content, so you can connect with your followers on a new level.
Used correctly, your choice of filters can also be a fantastic way to demonstrate the personality of your brand or improve your chances of going viral.